Digital and Social Media Marketing Tools

Google Marketing Platform 1 | Digital Marketing Community

Google Marketing Platform

Faster, smarter marketing

Digital Marketing

Google Marketing Platform is one of Google’s ad products and services. It is considered to be a unified advertising and analytics platform for smarter marketing and better results.


  1. Provide you with free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
  2. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions.
  3. Understand your customers so you can deliver better experiences.
  4. Bring your data to life with engaging, customizable reports.
  5. Test variations of your sites and apps.
  6. Manage all your tags without editing code.
  7. Get fast, reliable opinions from real people.
  8. Support integrated solutions for every marketer.

Features & Services:

  1. Display & Video 360
  2. Search Ads 360
  3. Analytics 360
  4. Data Studio
  5. Optimize 360
  6. Surveys 360
  7. Tag Manager 360

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