Mixpanel is the most advanced business analytics platform for mobile & web that helps you analyze, measure, and improve your customer experience.
Businesses utilize Mixpanel to grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views.
Mixpanel is focused on user-based tracking, giving you insight into the behavior history of your website’s users. Mixpanel also enables you to create and perform A/B tests helping you to choose the optimal visuals/process at your website.
Over 26,000 companies – including 30% of The Fortune 100 – trust Mixpanel to grow their business. Also, over 250,000 apps and websites around the world use Mixpanel.
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