OnAudience.com Data Exchange | Digital Marketing Community

ONAUDIENCE.COM DATA EXCHANGE

OnAudience.com Data Exchange

For advertisers and publishers, Data Exchange is a unique market place that offers ultimate 3rd party data.


 

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OnAudience.com Data Exchange is considered to be one of the most effective tools in the OnAudience.com great suite of tools, products, solutions, and software services that focus on digital marketing, social media, data management, and data analytics.

OnAudience.com Data Exchange is also one of the smartest tools that enable all marketers, advertisers, brands, and businesses to make the best consuming of their data and their customers’ data, which can help them finally grow their business and enhance their users’ experience.

OnAudience.com is considered to be one of the most popular software companies that developed a great set of digital marketing, social media, e-commerce, retail, and data management tools, products, and solutions, which help all marketers, advertisers, retailers, businesses, brands, and all people who work in the digital marketing industry to do their job successfully.

OnAudience.com company is also is one of the world’s largest data providers. Its DMP is integrated with the global DSPs, such as Oracle, DoubleClick or Adform, so you can run campaigns to customers from all around the world.

OnAudience.com Data Exchange is also a great tool that serves all advertisers and publishers, as Data Exchange is a unique market place that offers ultimate 3rd party data.
Additionally, unlike other data providers, Data Exchange connects leading market players and provides over 27 billion high quality and consistent user profiles for all UE and North American markets.

At the end of this paragraph, you should keep in mind that OnAudience.com Data Exchange should be one of your top choices if you want to achieve a big jump in data management. Hence, you should continue reading this article to explore all information about  OnAudience.com Data Exchange tool, including benefits, features, services, and pricing.

Benefits:

  1. Data Exchange connects leading market players and provides over 27 billion high quality and consistent user profiles for all UE and North American markets.
  2. Buy Billions of user profiles:
    Data Exchange provides ultimate 3rd party data with thousands of attributes for over 27 billion user profiles. General interests, purchase intentions, geolocalization, mobile apps data, demographics and much more is available.
  3. Sell Monetize your data:
    Data Exchange unveils the full potential of your resources. Data monetization is one of the hottest trends in the Internet.
  4. Demography:
    145 segments, e.g., age, gender, income, from international market research firm – Gfk
  5. Interests:
    Over 350 categories, e.g., Arts & Entertainment, Sports, Health & Fitness
  6. Intents:
    Nearly 100 purchase intents, such as Automotive, Electronics, Sporting goods
  7. Demography & behavior:
    More than 150 categories, e,g., Life Stage, Shopping, Arts & Entertainment, Age
  8. Mobile segments:
    based on geotrapping and mobile behavior, e.g., Parents, Music Lovers, Radio Listeners
  9. Up-to-date profiles:
    High quality and verified 3rd party data
  10. Deterministic data:
    Take advantage of declared and verified data
  11. Probabilistic data:
    Use a wide variety of behaviorally assigned attributes
  12. Fingerprints Support:
    for custom fingerprinting and secure identifiers
  13. Cookies Support:
    for cookies and device identifiers
  14. Non-PII data:
    only they do not collect any personally identifiable information
  15. Do-Not-Track:
    Respect DNT headers sent by web browsers
  16. Opt-Out:
    Support IAB recommendations

Features & Services:

  • Anti-fraud tools:
    Data driven fraud detection algorithms
  • Audience reports:
    Comprehensive user analytics with 3rd party data
  • Ad block discovery:
    Data aware ad block detection
  • Dynamic optimization:
    Custom segments improved by machine learning and 3rd party data
  • User graph:
    Lookalike, cross-device, cross-location, cross-channel user discovery

Pricing:

  • CPM based – Fixed CPM rate per impression Available on the leading DSP platforms.
  • Revenue share – Custom pricing and conditions Suitable for CRM platforms.

 

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