Pardot is the most effective B2B Marketing Automation by Salesforce enables organizations to track and measure the effectiveness of their communications, gain insight on user behavior, and personalize content across campaigns based on any number of specific criteria.
Pardot is a smarter marketing automation built on the world’s #1 CRM platform. Where Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Pardot offers email drip campaigns, lead management with nurturing and scoring and campaign segmentation. Pardot also includes analytics with marketing ROI tracking.
Pardot’s features include CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Benefits of Using Pardot:
Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.