Digital and Social Media Marketing Tools

Search Ads 360 is considered to be one of Google Marketing Platform’s services. Search Ads 360 by Google Marketing Platform is an intelligent tool that helps marketers, advertisers, and businesses respond to an ever-changing market in real time and at scale.

Benefits:

1. Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.
2. Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.
3. Efficiently manage your search campaigns across multiple engines and media channels for faster, valuable insights that lead to better business decisions.
4. Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.

Features & Services:

1. The brass tacks:
   Unified Insights and Reporting
   Unified Tag Management
   Seamless Integrations
   Automated Campaign Management
2. Smart Bidding:
   Real-time Insights
   Portfolio-Level Bidding
   Bid Visualization
3. Mobile Measurement and Optimization:
   Device Measurement
   Mobile Optimization
   Google Ads Support
4. Commerce Solutions:
   Easy Automation
   Built-In Optimization
   Local Ads Support
5. Audience Insights and Activation:
   Retargeting Support
   Custom Variables
   Smarter Display Remarketing
6. Integrations:
   Analytics
   Tag Manager
   Display & Video 360
   Google Big Query
   Data Studio
   Google Merchant Center
   Third-Party Integrations
   Full Engine Support
   Social Measurement