Search Ads 360 is considered to be one of Google Marketing Platform’s services. Search Ads 360 by Google Marketing Platform is an intelligent tool that helps marketers, advertisers, and businesses respond to an ever-changing market in real time and at scale.
Benefits:
- Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.
- Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.
- Efficiently manage your search campaigns across multiple engines and media channels for faster, valuable insights that lead to better business decisions.
- Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.
Features & Services:
- The brass tacks:
Unified Insights and Reporting
Unified Tag Management
Seamless Integrations
Automated Campaign Management
- Smart Bidding:
Real-time Insights
Portfolio-Level Bidding
Bid Visualization
- Mobile Measurement and Optimization:
Device Measurement
Mobile Optimization
Google Ads Support
- Commerce Solutions:
Easy Automation
Built-In Optimization
Local Ads Support
- Audience Insights and Activation:
Retargeting Support
Custom Variables
Smarter Display Remarketing
- Integrations:
Analytics
Tag Manager
Display & Video 360
Google Big Query
Data Studio
Google Merchant Center
Third-Party Integrations
Full Engine Support
Social Measurement
Pricing:
The Google Company does not provide the pricing listing of its products; if you need to try Google’s Search Ads 360 tool, you will have to talk to Google’s Sales team here.