Google search ads 360 platform | Digital Marketing Community

Digital and Social Media Marketing Tools

Search Ads 360 by Google Marketing Platform

Smarter, simpler search.

Data Analysis and Reporting


Search Ads 360 is considered to be one of Google Marketing Platform’s services. Search Ads 360 by Google Marketing Platform is an intelligent tool that helps marketers, advertisers, and businesses respond to an ever-changing market in real time and at scale.

Benefits:

  1. Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.
  2. Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.
  3. Efficiently manage your search campaigns across multiple engines and media channels for faster, valuable insights that lead to better business decisions.
  4. Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.

Features & Services:

  1. The brass tacks:
    Unified Insights and Reporting
    Unified Tag Management
    Seamless Integrations
    Automated Campaign Management
  2. Smart Bidding:
    Real-time Insights
    Portfolio-Level Bidding
    Bid Visualization
  3. Mobile Measurement and Optimization:
    Device Measurement
    Mobile Optimization
    Google Ads Support
  4. Commerce Solutions:
    Easy Automation
    Built-In Optimization
    Local Ads Support
  5. Audience Insights and Activation:
    Retargeting Support
    Custom Variables
    Smarter Display Remarketing
  6. Integrations:
    Analytics
    Tag Manager
    Display & Video 360
    Google Big Query
    Data Studio
    Google Merchant Center
    Third-Party Integrations
    Full Engine Support
    Social Measurement

Pricing:

The Google Company does not provide the pricing listing of its products; if you need to try Google’s Search Ads 360 tool, you will have to talk to Google’s Sales team here.

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