How to Conduct a Social Media Audit | Video by Hootsuite

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How to Conduct a Social Media Audit

Do you want to learn how to audit and measure the effectiveness of your Social Media activities?

A social media audit will enable you to analyze and understand the effectiveness of your existing social media efforts. Through this process you can assess what’s working, what’s not, and how you can adjust course.

The essential steps conducting a social media audit are:

  • Creating a social media log
  • Research your social audience
  • Running a competitive analysis
  • Discover your company’s social media value

An honest and thorough examination of your previous efforts will provide you with critical insights of how to move forward with building the best strategy for your business.

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