Growth hackers were the secret weapons behind the launches of some of the biggest or hottest companies on the planet. Facebook, Twitter, Uber, Square, Airbnb, Dropbox. These brands came out of nowhere and acquired, collectively, billions of users. Growth hacking was the scientific and scalable marketing approach behind it.
A primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel. He recently turned media guru for best-selling authors.
In Growth Hacker Marketing, Ryan Holiday explains why traditional marketing efforts aren’t the most effective and shows what we can do about it.