How do you measure digital marketing campaigns?

In this video, Dave Chaffey talks to Grant LeBoff about tools and key metrics in terms of social media monitoring that companies should start to consider.

Dr Dave Chaffey is the CEO and co-founder of online marketing advice publisher SmartInsights.com, also he is author of five successful business books. Dave’s books are regularly updated, some are in their fourth or fifth editions and are used worldwide including Chinese, French, Dutch, Germany, Serbo-Croat and Italian translations.

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