Admark is Content-Driven Digital Marketing agency based in Saudi Arabia. Here is a quick overview of their approach and why you need it to succeed online. Search is the element of marketing that focuses on people using the Internet to socialize, locate products, services and information they require. Content-Driven Digital Marketing is essential for every business to achieve website visibility, help reach target market segment, generate sales and build brand positioning in the most effective way. The first two are based on keywords chosen to target client SEO and PPC /CPM campaigns. While display advertising could be part of a rich display campaign that is content or behavior driven based on either the content of the targeted portals and web sites or the ad serving technology that is being used.