GoTo Marketers are just that. Seasoned professionals, tired of the sub-contracting work freelancers have to do to provide value. Their clients had needs that couldn’t be met separately. GoTo Marketers realized that there was a gap in the market. The small to medium-sized business and startup market doesn’t have access to talented and skilled people without paying exorbitant agency fees or hiring under-utilized employees. The market is full of solopreneurs and independent creative contractors sitting on benches wanting to be a part of something different.