Best Marketing Case Studies & Campaigns

Nuvi Helps Christopher Ranch to Take Control of Their Brand

After discovering that a good brand image takes years as well as millions to build and maintain, and yet, it can be destroyed in a second. Christopher Ranch decided that he needs help so he used Nuvi to take control of the family-owned farming operations.

Let’s discover how Nuvi took control of their brand.

PROBLEM

Christopher Ranch needed to repair the damage done to their reputation as soon as possible after the discovery of a docuseries that falsely portrayed their farming practices as unethical.

What Christopher Ranch sought was that a listening tool will give them access to see the entire conversation around their brand so they could take appropriate action.

SOLUTION

Nuvi's Role in Helping Christopher Ranch:

Christopher Ranch was able to connect with their audience using Nuvi's social listening, also it repaired their reputation and strengthened customer relationships - all in real-time.

Moreover, executives directly reached out to influencers, presented facts, and then requested their feedback.

RESULT

The Results of Nuvi's Social Listening:

  • Christopher Ranch repaired their reputation
  • Turned potential adversaries into brand advocates, and revitalized their market strategy.
  • The practice dramatically impacted the conversational sentiment surrounding their brand.