Tag: Brand Reputation

There is a gap between board member perceptions of readiness and companies actually having a crisis plan was substantial. A recent survey by Deloitte 80% of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. What Is Crisis Management? To sum this up, simply, the crisis …

Brand reputation is critical to success in the business world, but it is also an area that many businesses struggle with. Consumers will always go with a company that has a positive reputation because it is likely that they will have a good experience, but what does this mean for a company that hasn’t been …

If your advertisements are to stand a chance of reaching today’s audience, you have to embark on a digital marketing campaign. There are no two ways about it — consumers use the internet in some capacity each and every day, so you must seek to pop up on their screens as often as you can …

If you were to look at all of the biggest and most successful companies around the world, you will notice that they all have an excellent brand reputation. Branding is how you differentiate yourself from the competition, so if you are able to make your company viewed in a positive light, it will help you …

If your business’s brand isn’t transparent, then you’ll make life a lot harder for yourself. You’ll find trust harder to forge, you’ll find employee happiness harder to harness, and you’ll make yourself less attractive to potential candidates. For all of these reasons and more, boosting your brand transparency should be your number one marketing priority. …

Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. Building a strong reputation is one of the best ways to protect your brand helping your organization weather tough times or bounce back quicker from a …