App ads on Facebook are the best way to get more people to install your app, use your app and take specific actions in your app. Like making a purchase or achieving a new level in a game. To get the most out of app ads, you can set up the Facebook Software Developer Kit with your app in order to reach your most valuable customers, track actions people take in your app and measure the success of your ad campaigns.
In today’s case study, we’ll get to know how InfoJobs, the job search platform, ran Facebook mobile app install ads. And achieved incremental installs increase by 21% and it measured a significant lift in preference compared to its competitors.
InfoJobs is the leading job search platform in Spain and has connected talent and businesses for more than 20 years. In that time, more than 11 million contracts have been signed through the platform, and around 50,000 companies now trust and rely on it. InfoJobs helps businesses find top talent quickly, and it also helps professionals find new opportunities that can change their lives.
InfoJobs wanted a much more inclusive audience in Spain. Moreover, the platform aimed to increase brand awareness and translate this awareness into specific actions, including app downloads and registrations, as quickly and efficiently as possible.
InfoJobs designed a “full-funnel” campaign that combined brand awareness and direct response advertising in a series of waves.
Using Facebook’s reach and frequency buying to raise brand awareness among a broad audience, InfoJobs had a huge success. As well as mobile app install ads to maximise conversions. Running from March 18–May 20, 2019 and measured by Facebook brand lift and conversion lift studies, the campaign achieved: