Tag: Mobile Applications

Is your advertising and marketing strategy for the upcoming Christmas ready yet? It might seem like Christmas talk is premature, but really, we’re just a couple weeks away from when the spending spree begins. How will digital, omnichannel retail impact holiday shopping this year? Which retailers, products, and brands will drive holiday retail in 2019? …

More than ever, online marketers have more reasons to implement messaging technology to engage their customers. This is especially true for those in e-commerce and online retail sales. Apps like Facebook Messenger are key to increase sales. Research data continue to show us that time spent on messaging apps is constantly on the rise, with …

Facebook is developing a new messaging app that would be linked to Instagram as Messenger is to Facebook. The app objective is to allow Instagram users to quickly send messages, photos and videos. Moreover, it lets users constantly share personal information about themselves, including location data and their devices’ battery levels. According to the Verge, …

Mobile advertising is one of the most effective forms of digital advertising to spread awareness or to stimulate purchases of a product or service as the average time an individual spends on mobile devices is growing daily. The growth of mobile advertising has evolved rapidly and it has a greater reach and penetration compared to …

Mobile advertising is a rapidly growing sector providing brands, agencies, and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include mobile web sites, mobile applications, mobile messaging and mobile video. …

App ads on Facebook are the best way to get more people to install your app, use your app and take specific actions in your app. Like making a purchase or achieving a new level in a game. To get the most out of app ads, you can set up the Facebook Software Developer Kit …

Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted …

Mobile messaging apps are defined as services that provide private one-to-one or one-to-many communication between registered users, where messages and calls are then transmitted via data connections on the mobile web. Most mobile messaging apps are known as over-the-top. OTT messaging is provided by a third party as an alternative over the top of what …