Increase Brand Awareness With Some Scientific Advertising Tips from NRJ Mobile | Case Study | Digital Marketing Community

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Increase Brand Awareness With Some Scientific Advertising Tips from NRJ Mobile | Case Study

Increasing the number of customers who are loyal to a product or a brand has become one of the most important goals that many companies are seeking to achieve.

When talking about ad campaigns on different social media platforms, there are a set of tips and conditions that must be adhered so that your organization’s budgets are not spent on ad campaigns that do not serve your primary purpose of raising awareness of your brand and reaching a large number of potential audiences for the brand products.

In this article, we will review a number of practical guide lines by clarifying one of the most successful stories, which has achieved remarkable results. This inspirational case study for NRJ Mobile, one of the leading French mobile operators.

NRJ Mobile wished to launch a value-for-money limited-time supply for its mobile service and boost awareness for the complete and also the supply among potential customers.

This leading French mobile operator multiplied ad recall by fifteen points through running a video effort on Facebook, Instagram and Audience Network.

Coming to the company’s story, it should be pointed out that NRJ Mobile, launched in 2005, is a member of the Euro-Information Telecom family in France.

 

NRJ Mobile, A Facebook Ad Case Study

NRJ Mobile, A Facebook Ad Case Study

Key Results:

  • 15-point increase in ad recall
  • 7 million video views with 100% completion rate

Marketing Campaign Agency:

As we explained before, NRJ Mobile had a specific goal to reach, which is boosting awareness for the brand and the offer among potential customers. Hence, the company has decided to partner with creative agency Buzzman, which is considered to be one of the most popular digital marketing agencies around the world that have a great number of the largest brands, as its clients.

Buzzman is a 100% independent agency founded in 2006. Its clients’ listing including a great number of big brands from all over the world, such as BURGER KING France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Banque, Fleury Michon, Hippopotamus, PMU, Mondelez (Oreo, Milka, Tassimo & Belvita), EasyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…

PROBLEM

NRJ Mobile wanted to launch a value-for-money limited-time offer for its mobile service and boost awareness for the brand and the offer among potential customers.

NRJ Mobile, A Facebook Ad Case Study

NRJ Mobile, A Facebook Ad Case Study

SOLUTION

  • The telecoms company used the family of Facebook apps—Facebook, Instagram and, crucially, Audience Network—to launch its offer.
  • Targeting ads to people living in France aged 18–34, aiming to connect with younger people whose interests align with the NRJ Mobile brand.
  • Audience Network enabled the company to reach audiences outside of Facebook with Rewarded Videos.
  • Rewarded Video placements offers people to choose to view a video ad while they are using an app or playing a game, in return they get a reward. NRJ Mobile’s Rewarded Videos were key to the success of the campaign.
  • With the help of creative agency Buzzman and Facebook Creative Shop, NRJ Mobile fine-tuned its videos for mobile following Facebook’s best practices. The campaign ran at the same time on TV and YouTube.

NRJ Mobile, A Facebook Ad Case Study

NRJ Mobile, A Facebook Ad Case Study

RESULT

NRJ Mobile’s campaign launched their offer and racked up spectacular engagement in only 2.5 weeks. Between November 7–25, 2018, the campaign achieved:

  • 15-point increase in ad recall
  • 7 million complete video views

Buzzman

Buzzman specializes in advertising, social media marketing, and video production. Past work includes Garnier, Burger King and Nescafé. Their credo is « The secret is respecting the consumer. You are interrupting their life. All advertising is unwanted, so if you're going to crash the party, bring some champagne with you. »
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