Tag: Brand Awareness

Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. Customer advocacy refers to the process of faithfully representing …

Globally, markets are now devoting over 40% of their marketing budget to digital activities, which leaves 60% that’s likely being devoted to traditional forms of advertising. But it’s not just one or the other; the idea of creating an integrated marketing campaign is one that blends several elements of each, including public relations, direct marketing, …

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …

In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …

With 53% of marketers citing their biggest challenge as increasing customer acquisition and 48% face challenges with increasing leads, according to Ascend2’s recent Report, a great digital marketing campaign can both capture the imagination of an audience, drive engagement, and boost sales. Although there is a lot of inaccurate information and poorly executed digital marketing …

Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …

Pay-per-click advertising should be an important part of your digital strategy, regardless of how big or small your business is, what industry you work in, or what you sell. Today’s marketing landscape has so much competition. Thus, relying on SEO alone is no longer an option. But Why Pay Per Click (PPC) Advertising? PPC allows …

Content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Content marketing, on the other hand, provides answers to questions that online searchers are looking for among products or services. It provides …