Tag: Brand Awareness

Brands are promises, and they are your expectation and your reputation. This is how your customers and leads see your brand, it is a combination of all three of these things. Strong brands outperform weak ones by up to 20%, and the secret ingredient is consistency. What Are the Brand Basics? You can start thinking …

Have you ever thought that why email marketing is the best means of digital exposure? Email marketing is the formal type of marketing for the awareness of your brand. Your audience may miss the Facebook or Twitter post, but they can never miss the attachment which drops in their inbox. Email marketing is far different …

There are many things about branding that have changed over the last decade, it is obvious for people who work in the marketing business. Branding your business is not only a matter of implementing creative, clever, and timely ad placements. This “How to build a brand” guide will show you how to create effectively, and …

It is ideal for food or beverage companies to raise awareness or to increase their sales during the Holy Month Ramadan in the Middle East; because it is the month of gatherings of family and friends. One of the leading companies of food and beverage Nestlé which was founded in 1866 in Switzerland and managed …

What is the best way to establish a relationship with your consumers? The short answer is “Customer Success”… This question is one of the many essential questions brands and businesses of today have. Building a relationship between your brand and your users plays a major role in your growth and sales. Needless to say, it …

Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. Customer advocacy refers to the process of faithfully representing …

Globally, markets are now devoting over 40% of their marketing budget to digital activities, which leaves 60% that’s likely being devoted to traditional forms of advertising. But it’s not just one or the other; the idea of creating an integrated marketing campaign is one that blends several elements of each, including public relations, direct marketing, …

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …