Digital Marketing Guides & Strategies

How to Build Your Brand in 2020 | LucidPress


Brands are promises, and they are your expectation and your reputation. This is how your customers and leads see your brand, it is a combination of all three of these things.

Strong brands outperform weak ones by up to 20%, and the secret ingredient is consistency.

What Are the Brand Basics?

You can start thinking about how to share your message with the world once you have your internal brand basics in place.

Talking more about the basics of how to build your brand, there are 5 external guidelines:

Brands in the digital age must craft these assets with versatility and ease of access to top-of-mind. They include:

  • Name and logo: Suggest versions: color, black-and-white, “Reversed-out”, Favicon\ app icons.

The Ultimate " How to Build Your Brand" Guide | DMC

  • Slogans and taglines
  • Color Palettes
  • Typography: The font is important to people and readers can have strong opinions about them.

The Ultimate " How to Build Your Brand" Guide | DMC

  • Tone and voice

How to Build Your Brand: Brand Consistency:

Small gestures do sharp your business daily, and these small gestures might be an interaction with one of your employees, a post on your brand’s Facebook page, or even a direct mail postcard.

The question is what impact does brand consistency (or inconsistency) have on your business?

  • 71% of people say that the greatest negative impact of inconsistent branding is that it creates confusion in the market.
    organizations with brand consistency issues estimate, on average, a 23% increase in revenue if their brand was always presented consistently.
  • Consistent brands are 3-4x more likely to enjoy excellent visibility than those with an inconsistent presentation.

We can say that consistent brands are more visible, and highly visible brands act like magnets, as they attract customers while conveying the brand promises, reinforcing value, and encouraging loyalty.

Make sure to take a deeper look at the “How to build your brand 2020” guide for further information.

The Table of Content of “How to Build Your Brand 2020” Guide:

  • Introduction
  • Brand Basics pt.1
  • Brand Basics pt.2
  • Phases of Brand Management
  • Brand Consistency
  • The Next Step

Number of Pages:

  • 34 pages


  • Free


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