Pizza Fan is the largest pizza delivery company in Greece, Establishing more than 73 outlets all around Greece. They also have big plans for future growth. Pizza Fan aims to offer choice, value for money, and a friendly, familiar customer experience with every order. In this case study, we’ll examine how the Greek pizza delivery service tripled orders in just 3 months with a carefully targeted Facebook dynamic ads campaign that tempted audiences with their favorite dishes, at exactly the right time.
Facebook Dynamic Ads help advertisers display the right product to the right people at the right time. Here is how this happens: A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.
For years, Pizza Fan has been experimenting with strategic Facebook campaigns, assisted by Koolmetrix digital agency. For one of its 2018 campaigns, Pizza Fan aimed to generate more sales and cook up more orders with the best possible return on ad spend.
Pizza Fan worked with Agency Koolmetrix to set up and implement their dynamic ad campaign.
Koolmetrix kept a close eye on ad performance during the 3-month campaign period, making sure that ad budgets were allocated to the best-performing ad sets. Facebook Insights also helped identify peak periods for customer orders, which meant that campaign activity could be adjusted to match.
The January–March 2018 Pizza Fan's dynamic ad campaign was a huge success. It got the year off to a great start, delivering 3X more orders and boosting revenue. Compared to the previous 3-month period, the campaign resulted in:
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