B.TECH is the largest specialized retail chain in the field of home appliances and consumer electronics in Egypt and exclusive distributor of the most prestigious multinational brands like Ariston, Babyliss, Crafft, Miele, Braun, Indesit, and Apple (authorized reseller), B.TECH owns local brand ULTRA. BTECH has 72 branches with 52000+ m2 of modern shopping space serving Egyptian consumer in 28 cities form marina in the northern coast and Hurghada on the red sea, to Sohag and Aswan in the south.