ShopBack was born one night when Henry Chan and Joel Leong were toying around (with entrepreneurial ideas) in Henry’s car. The discussion led to the idea of devising a smarter way to spend, starting with the concept of giving online Cashback. They roped in a team and locked themselves in a hotel room to breathe life into the idea. After an agonizing weekend of labor, the group conceived the first prototype. It was almost subjected to immediate infanticide when their application for Government funding was rejected.