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CUSTOMER ENGAGEMENT AND AI | Ascend2
CUSTOMER ENGAGEMENT & AI Through effective customer engagement, marketers can build brand awareness and trust, drive sales, and boost their bottom line. But how are marketers leveraging AI to engage with their customers and prospects? To explore this, Ascend2 and our Research Partners conducted the “Customer Engagement & AI” survey. We extend our thanks to …
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THE STATE OF MARKETING AUTOMATION 2024 | Ascend2
THE STATE OF MARKETING AUTOMATION 2024 Marketing automation is evolving rapidly, driven by advancements in AI, personalization, and workflows. To capitalize on these developments and enhance ROI and efficiency, marketing professionals need to stay informed about what strategies are working and which are not. But what marketing automation strategies are marketers adopting now compared to …
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THE USE OF AI TO ADVANCE PERSONALIZATION IN 2024 | Ascend2
THE USE OF AI TO ADVANCE PERSONALIZATION IN 2024 For years, Ascend2 has been providing marketing professionals with insights into the use of personalization in marketing. Each year, their research highlights a new trend in personalization, and this year’s focus is on the impact of AI on marketing personalization. The combination of AI and marketing …
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MULTI-CHANNEL MARKETING TRENDS 2024 | Ascend2
How to Utilize This Report: TIP #1: ENGAGE YOUR AUDIENCE by transforming the charts and insights into your own unique content. TIP #2: UNCOVER STRATEGIES, TACTICS, AND TRENDS that are proving successful for other marketers. TIP #3: ENHANCE YOUR STRATEGY by applying data that aligns with your business needs. This Survey Summary Report is part …
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DATA-DRIVEN MARKETING TRENDS 2024 | Ascend2
DATA-DRIVEN MARKETING TRENDS 2024 In today’s digital landscape, utilizing data is more than just a competitive edge—it’s essential for marketers striving to stay ahead and adapt to their audience’s changing needs.” – Neil Patel, Digital Marketing Expert. Data is the foundation of effective marketing. Every year, marketers increasingly focus on leveraging data to create personalized …
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Gen AI: too much spend, too little benefit? | Goldman Sachs
Introduction Tech giants and other companies are expected to invest over $1 trillion in AI capital expenditures in the coming years, yet the tangible benefits remain uncertain. MIT’s Daron Acemoglu and Goldman Sachs’ Jim Covello are skeptical about AI’s payoff. Acemoglu predicts limited economic gains for the U.S. from AI in the next decade, while …