While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …
Who we surveyed A winning combination: in-house & outsourced Contrasting last year’s trend, this year showcases a shift towards a blended in-house and outsourced marketing strategy. Marketers acknowledge the advantages of leveraging external agencies to complement internal expertise. Outsourced marketing, whether standalone or hybrid, allows internal teams to concentrate on core competencies. Agencies bring specialized …
Embark on a journey of innovation with our comprehensive guide on Creative Strategies. Uncover the key principles and techniques to elevate your creative pursuits and achieve lasting impact. Let’s dive into a world of limitless possibilities together! What Is a Creative Strategy? A creative strategy serves as an enduring plan guiding the utilization of …
The future of smarter advertising with AI Transformative shifts are reshaping how brands and advertisers strategize, execute, and evaluate creative efforts. While AI’s role in advertising, such as audience targeting, is not new, recent strides in generative AI, spurred by enhanced machine learning architecture and extensive data, have propelled it into a new realm of …
The Digital Experience Design Opportunity For CX Pros Advance CX By Accelerating Design Efficiency Digital experience design (XD) molds the interactions your company provides, extending beyond customer-facing aspects. It influences employee tools, impacting how efficiently customer issues are addressed. The ubiquity of XD makes it pivotal, leaving CX professionals uncertain about their role. Experience designers …
Alignment Must Be More Than Aspirational B2B marketing leaders understand the significance of cross-functional alignment, yet achieving it remains a challenge. Individualized evaluations and incentives, coupled with a focus on internal processes, hinder meaningful alignment. In the evolving landscape of complex business buying, this guide “Fuel Growth With Customer-Centric B2B Marketing Alignment” delves into the …