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Guides
CMI Market Guide: The Rise of Digital Brand Compliance | Fadel
Why This Market Guide: Key Findings In today’s marketing and brand management landscape, business leaders across industries are tasked with managing a rapidly expanding number of digital media assets. This responsibility has become increasingly complex as these assets need to be crafted and managed with a consistent, distinctive brand voice across a wide variety of …
Guides
The Transformative Role of Artificial Intelligence in the Publishing Industry | Fadel
Executive Overview In an age defined by rapid technological progress, the publishing industry is navigating a pivotal moment of innovation. Traditional approaches to content creation, distribution, and marketing are being fundamentally reshaped by the integration of Artificial Intelligence (AI). Digiday+ Research reports that half of publishers are already leveraging generative AI, with more expected to …
Guides
Influence and impact: The true measures of successful content | Longitude
When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product. David Ogilvy, Ogilvy on Advertising The most effective B2B content and messaging doesn’t just inform or showcase creativity—it inspires and influences its audience. Yet, the …
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Accelerate your customer’s journey: How thought leadership influences the decision to buy | longitude
Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …
Researches
The New Marketing Mission: How sustainability is redefining the marketer’s role | longitude
CHANGING CONDITIONS: MARKETERS HAVE A NEW STORY TO TELL B2B marketing used to follow a straightforward approach centered around the four Ps: product, price, place, and promotion. The main goal was to capture buyers’ attention, guide them through the purchasing journey, and turn them into advocates. Marketers generally understood their responsibilities. However, as marketing evolved, …
Guides
THE DEFINITIVE GUIDE to Planning a New Content Initiative | Lytho
Introduction For over a decade, the founders of DivvyHQ have been guiding some of the world’s top marketers in planning and producing impactful content. Through this journey, we’ve seen firsthand the significant time, effort, and strategic thinking needed to launch a successful content initiative. In today’s crowded digital landscape, having a clear and well-defined strategy …