WHY SOCIAL MATTERS In the past ten years, social media has become a ubiquitous force, with Facebook standing out as a crucial marketing tool for small enterprises. It provides a platform geared towards fostering conversations and building relationships, allowing businesses to target and engage with genuine people throughout the entire customer journey. Social media usage …
Introduction Welcome to the journey of elevating your business with smart marketing investments! Owning an exceptional business is a remarkable achievement, yet that’s just the beginning. The reality is, no matter how outstanding your products or services are, they won’t sell themselves – a notion we all wish were true. Visibility is key; without it, …
While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …
Who we surveyed A winning combination: in-house & outsourced Contrasting last year’s trend, this year showcases a shift towards a blended in-house and outsourced marketing strategy. Marketers acknowledge the advantages of leveraging external agencies to complement internal expertise. Outsourced marketing, whether standalone or hybrid, allows internal teams to concentrate on core competencies. Agencies bring specialized …
Embark on a journey of innovation with our comprehensive guide on Creative Strategies. Uncover the key principles and techniques to elevate your creative pursuits and achieve lasting impact. Let’s dive into a world of limitless possibilities together! What Is a Creative Strategy? A creative strategy serves as an enduring plan guiding the utilization of …
The future of smarter advertising with AI Transformative shifts are reshaping how brands and advertisers strategize, execute, and evaluate creative efforts. While AI’s role in advertising, such as audience targeting, is not new, recent strides in generative AI, spurred by enhanced machine learning architecture and extensive data, have propelled it into a new realm of …