The future of smarter advertising with AI

Transformative shifts are reshaping how brands and advertisers strategize, execute, and evaluate creative efforts. While AI’s role in advertising, such as audience targeting, is not new, recent strides in generative AI, spurred by enhanced machine learning architecture and extensive data, have propelled it into a new realm of quality.

The spotlight on advancements like ChatGPT and DALL-E 2 in late 2022 marked a turning point. Now, 1.5 years later, generative AI has evolved from a novel concept to a commercially valuable tool. It not only saves time but enhances performance and unlocks unprecedented levels of creativity for customers.

Forward-thinking brands are adapting their strategies and leveraging these innovations to excel in creative optimization. Performance marketers can achieve more, faster, while brand marketers gain new avenues to craft stunning, high-performing creative on a scale never seen before.

Explore the advantages of AI assistance that facilitates seamless asset production:

• Text Iteration: Generate value propositions for products tailored to diverse audiences, tones, and campaigns—also, effortlessly translate into multiple languages.
• Background Removal: Easily eliminate backgrounds throughout a feed or catalog (particularly beneficial for extensive catalogs used in online product advertisements).
• Scene Generation: Effortlessly replace and regenerate backgrounds to enhance the appeal of assets.
• Auto-Crop: Input specific objects and automatically adjust cropping to various formats, meeting platform specifications with ease.

The challenges and opportunities with creative

Amidst the surge in short-form videos, widespread adoption of generative AI, and the fading relevance of third-party identifiers, social media has emerged as a hub for search and sharing. We are in the midst of a creative renaissance. Nearly half of the global population engages with social networks monthly, demanding brands to produce abundant, customized content. In this transformative era, creativity, not just media, becomes the key performance driver.

While the industry landscape evolves, marketers maintain their focus on delivering timely creative that stimulates conversion and conversation, all while optimizing return on ad spend (ROAS). The escalating consumption of social media and the diversification of digital and social channels emphasize the need for brand marketers to innovate in scaling creative efforts and maximizing their media investments to achieve their goals.

AI plays a pivotal role in automating repetitive tasks, crafting creative content, and tailoring experiences for marketers. Generative AI, in particular, enhances efficiency, saves time, and boosts engagement, turning what used to be a weeks-long process into a matter of minutes.

Functioning as a supportive partner, generative AI aids marketers, creators, and designers in achieving more with fewer resources. Platforms incorporating this innovative technology enable brands to expedite the creation of initial drafts.

Generative AI is narrowing the gap between concept and advertisement daily, making the transition from ideation to execution almost instantaneous. Now, AI allows you to envision products in novel settings, generate copy and design concepts, and seamlessly incorporate them into editable templates. In the realm of video production, AI facilitates tasks ranging from script and audio generation to assembling clips based on themes and creating animated avatars.

Here’s how AI can radically transform the creative workflow:

Utilize data extensively in planning and ideation. Modern image, video, and text models, trained on vast datasets, excel in comprehending ad performance conceptually. By combining creative tags with performance data in a recommendation model, AI provides precise insights into what drives creative performance. In 10 tests at Smartly, AI-based insights resulted in a remarkable 45.7% improvement in 9 out of 10 cases.

Once a brand-qualified draft is established, AI facilitates scalable localization and personalization. Integrate a product catalog to generate unique value propositions for each item, tailor content to audience preferences based on creative insights, translate audio, adapt designs across platforms, and more. TUI Fly utilized Smartly’s creative AI to craft customized reasons for each flight destination, achieving a 10% improvement in CPA on video ads and significant time savings.

After investing effort in crafting a launch-ready ad, maximizing its performance over an extended period is crucial. AI comes to your aid by identifying signals like fatigue or opportunities for improvement, suggesting changes, and facilitating their execution. Generating new variants becomes a matter of clicks, not hours. Meditopia leveraged Smartly’s creative optimization tools, including ad rotation, to enhance ad performance, resulting in a 20% increase in ROAS and a notable 36% boost in conversion rates.

Choose English as your programming language. Just as AI accelerates the transition from idea to ad creation, it also narrows the gap between question and answer. Instead of grappling with complex UIs or data searches, AI increasingly comprehends your queries in plain English and retrieves the relevant data for you.

From Idea to Ad

Unlock success through a blend of creative velocity, quality, and speed. Smartly guides advertisers seamlessly from idea to ad with intelligence:

1. Input your assets and goals, drawing insights from past ads to understand audience preferences (e.g., favoring messaging reflecting the environment). AI aids in generating brand-aligned concepts and copy.
2. Streamline the identification and enhancement of imagery in your catalog. Use templates to expedite the creation of your initial draft, then scale it into thousands of variations, accounting for different aspect ratios, and platforms, and targeting demographics like city, audience, etc.
3. Post-launch automatically allocates budgets across platforms. AI facilitates the production of new iterations as needed, ensuring your ads consistently resonate with your audience and adapt to the current environment.

AI Imperatives for Enterprise:

1. Brand Governance: Align with established voice, tone, and guidelines, implementing fact-checking for quality assurance.
2. Legal and Security Compliance: Utilize models trained on licensed data and designed with a focus on data privacy to meet legal and security standards.
3. Ethics in AI: Provide transparency regarding AI-generated content and conduct thorough testing to ensure its effectiveness across diverse use cases.

Ready to unlock the full potential of AI in your enterprise? Continue your journey by downloading our comprehensive guide now! Elevate your understanding and implementation of AI imperatives. Click here to continue and access the guide.

The Table of Contents of “The Guide to Gen AI for Digital Advertising Excellence” :

• The future of smarter advertising with AI
• The challenges and opportunities with creative
• Generative AI Moving Brands Forward
• Lean Into the Future of AIGenerated Ads

Number of Pages:

• 16 pages

Pricing: 

• Free