Tag: Digital Advertising

Finally, the 10th annual ANA Digital & Social Media Conference is about to happen—it will feature top CMOs and key leaders who will cover important topics such as Artificial Intelligence (AI), influencer marketing, social media, content marketing, voice, chatbots, measurement, and much more! The 2019 Digital & Social Media Conference has become the annual “go-to” …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …

Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …

Online advertising is supporting companies and brands to inform, persuade, remind, and educate target customers about new products or brands. There are many advertising objectives agencies or advertisers can create before launching their campaigns and it’s important to understand who is your customers are and what is the objectives are and which channels will be used to achieve …

Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even …

Over a hundred years ago, John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In past, this quote struck fear in the hearts of marketers but in the digital age, it’s not. Marketers can easily identify their users, analyze their behavior, personalize ads, …

Marketing budgets are increasing. More money is being spent on digital, at the expense of traditional advertising channels. The marketing budget is a marketing plan in terms of costs. It is an estimated amount of cost that will be required to promote products or services. Generally a part of a marketing plan and a crucial part of the marketing process. Take a glance at the global …

Within the numerous messages that customers receive every day, providing an outstanding customer experience is very essential and personalization is a core part in achieving this goal. Dynamic creative— also known as personalized ads—is any creative ad that changes automatically based on the users’ information, whether it’s related to his or her location or specific …