Tag: Digital Advertising

Online advertising is more attractive to consumers because advertisers focus them to match the former’s interests. In addition, the online advertisements can appear simultaneously in a number of variations including a video, sound clip, text and a combination of them. The Internet has become the most powerful tool in advertising nowadays, which makes it much …

The programmatic advertising is a way to automatically buy and optimize your digital campaigns, rather than buying directly from publishers, humans make mistakes, need to sleep, recover from hangovers, and take holidays. Programmatic advertising is designed to replace human negotiations with machine learning and AI-optimization, the goal is to increase efficiency and transparency to both …

On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign.   Mobile landing pages for video ads The new mobile page is designed in a way to provide a …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get …

Finally, the 10th annual ANA Digital & Social Media Conference is about to happen—it will feature top CMOs and key leaders who will cover important topics such as Artificial Intelligence (AI), influencer marketing, social media, content marketing, voice, chatbots, measurement, and much more! The 2019 Digital & Social Media Conference has become the annual “go-to” …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …

Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …