Leveraging a platform strategy to enhance business performance is not a novel idea. Companies like Amazon, LinkedIn, and Salesforce have long anchored their success on the value of connecting customers, suppliers, or peers. What is emerging now is the realization that even non-digitally native companies can reap the benefits of platform business models by delivering …
Introduction For decades, digital technology has been a key focus for dealmakers. Acquiring digital capabilities is often a primary objective in mergers and acquisitions (M&A). In fact, nearly 60% of M&A executives anticipate that their deals will accelerate their transformation into digital businesses, with operating models centered around a robust digital core. This digital core …
Introduction Digital consumer intelligence presents retail brands with remarkable opportunities to engage with consumers and address their needs effectively. In this guide, we’ll explore how to harness search, social, and content engagement data to craft compelling content, track trends, gauge product demand, and improve reviews. We’ll be focusing on examples and insights from the DIY …
Introduction We often hear clients express their desire to cultivate a culture of innovation—and it’s easy to see why. Innovation is a crucial driver of success and growth. However, many businesses stumble right out of the gate. The reality is, that you can’t foster a culture of innovation without first establishing a culture of experimentation. …
Introduction Reddit is home to over 100,000 communities where users can engage in discussions, share content, and connect around their interests. Ranked among the world’s most popular sites, it boasts hundreds of millions of monthly active users. Redditors use the platform for various purposes, including seeking advice, sharing opinions, and making recommendations on specific topics, …
Introduction Customer retention and loyalty have become crucial in 2021, as the pandemic has significantly impacted consumer demand across various industries. With people being more cautious about spending beyond essentials like groceries, retaining customers is critical, especially for businesses with recurring revenue models. Engaged customers not only spend more over time, but they also contribute …