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How to simplify and accelerate your digital transformation journey | Brightspot
Introduction Digital transformation means different things to different organizations, teams, and individuals. This variation exists because the impact and effort required by each group are unique. Despite this, a common perception is that digital transformation is a massive, daunting task. This misconception often prevents organizations from taking the first step in their digital transformation journey; …
Guides
Leveraging AI: Reimagine the future of content creation and distribution | Brightspot
The rapid expansion of digital content—the cornerstone of modern marketing—and the ever-changing demands of consumers require a strategic shift in how content is created and distributed. Artificial intelligence (AI) has emerged as a revolutionary force in the digital landscape, offering unparalleled capabilities to enhance creativity, personalization, and workflows. But are we moving too quickly? Are …
Researches
Global Consumer Trends Report | BigCommerce
New research from BigCommerce and Retail Dive highlights a significant shift in consumer shopping preferences, revealing that 39% of shoppers prefer online shopping compared to just 21% who favor in-person shopping. This trend shows no signs of slowing, with 77% of online shoppers spending the same amount or more this year as they did last …
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Mind the Gap: New Data Reveals Brand/Agency Partnership Changes & Challenges | Wpromote
Under the Skin: uncovering the Secrets behind brand/agency Relationships The relationship between a brand and its agency is crucial for business growth. The right agency can drive significant growth by enhancing impact, fostering creative transformation, building audience loyalty, and more. However, several factors are changing this dynamic, including macroeconomic and market fluctuations, evolving needs and …
Researches
The Global B2B Buyer Behavior Report | BigCommerce
B2B Buyers’ Preferences Are Evolving Over the past decade, buyer Behavior has significantly transformed, and this shift is equally evident in the business-to-business (B2B) sector. Buyers purchasing from suppliers, manufacturers, distributors, and wholesalers are no longer relying solely on sales teams for guidance. Instead, their purchasing journey now involves a blend of physical and digital …
Researches
Global Consumer Report: Current and Future Shopping Trends | BigCommerce
Introduction In recent years, ecommerce has seen tremendous growth. eMarketer projects that global ecommerce sales will surpass $5 trillion for the first time in 2022, making up over one-fifth of all retail sales. This surge has been largely driven by the global pandemic, which has changed consumer shopping habits. The simple act of walking into a …