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Guides
How to build and deliver a successful modular content strategy | Brightspot
Executive Summary As the market evolves and the demand for enhanced control intensifies, organizations are increasingly looking for solutions that address both their operational needs and their key audiences’ expectations. Achieving this balance is feasible with the right technology and a reliable partner to navigate the process. This eBook explores the concept of modular content …
Guides
SEO Playbook: Tips & tricks for technical & editorial teams | Brightspot
Executive Summary “SEO,” or search engine optimization, is a term familiar to many, even beyond marketing and communications circles. Despite this familiarity, a deeper understanding of how SEO integrates with content strategy and its impact on marketing success remains crucial. This is especially important in today’s highly competitive landscape, where SEO complexity and sophistication are …
Guides
The new age of content management | Brightspot
How Content Management Has Changed In recent years, as digital transformation accelerated, content management has evolved significantly. At the beginning of 2020, Gartner retired its Magic Quadrant for Web Content Management (WCM), stating the market had matured and products had become homogenized. This shift did not indicate the end of content management; instead, it signaled …
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Understanding the differences between a content hub and traditional CMS | Brightspot
Digital transformation is no longer optional—it’s essential and urgent. The pandemic accelerated this need, prompting organizations to rapidly adapt to shifting consumer demands. 97% of executives report that the pandemic hastened their digital transformation efforts, and 79% have increased budgets for this purpose. Despite this awareness, many organizations struggle to take even small steps forward …
Guides
Creating a Customer-First Checkout Experience | Bigcommerce
In ecommerce, numerous critical touchpoints can make or break a sale, including product pages, the homepage, and site search. However, the most crucial point in the buying process is the checkout. Checkout is the final hurdle in converting a shopper into a customer. Any hiccup or unnecessary step can deter a shopper from completing a …
Guides
Low-Code Enterprise Ecommerce: Accelerate product-led development with low-code composable commerce | Bigcommerce
Introduction By 2024, 80% of technology products and services will be created not by traditional tech professionals, but by citizen developers using low-code/no-code tools (Gartner). Tools like WYSIWYG editors, visual coding suites, and AI are revolutionizing application development, and enterprise ecommerce is no exception. In the U.S., 80% of businesses already utilize low-code platforms. These …