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Guides
E-commerce content strategy guide | Brightspot
Introduction The statistics speak for themselves: eCommerce has flourished during the COVID-19 era. According to eMarketer, eCommerce will account for 14.5% of retail sales in the United States this year, up from 11% in 2019. This marks the largest year-over-year increase since the research firm began tracking eCommerce in 2008. In the first half of …
Guides
A developer’s guide to unlocking the value of APIs in content management | Brightspot
Introduction There are numerous marketing blogs and articles online discussing the flexibility a content management system (CMS) with an API-only approach can offer an organization. However, the abundance of these discussions, especially when marketing teams delve into technical aspects like an API’s role in CMS architecture, can lead to confusion for decision-makers. Different sources may …
Guides
Make Money from Home: How to Start a Profitable Home-Based Business | Oberlo
Chasing the dream—a life free from stress, filled with joy, and abundant with wealth. In the digital age, more seek careers from home, embracing flexibility and autonomy. Stats show a surge in remote work, with many opting for this path indefinitely, advocating its benefits to others. 1.1. What Home-Based Business Can I Start? First things …
Guides
Reinventing the intranet to deliver community and culture experiences | Brightspot
Introduction In the new normal shaped by the COVID-19 pandemic, company culture and collaboration have become more crucial than ever. As employees rapidly transitioned to remote work, prioritizing effective connection and communication within organizations became essential. Now, with 80% of company leaders planning to allow employees to work remotely at least part-time post-pandemic, and 47% …
Guides
Why digital transformation can’t wait until you are ready | Brightspot
Introduction Over the past decade, digital transformation has driven a shift towards online channels, a trend accelerated by changes in consumer behavior and work patterns following the COVID-19 pandemic. According to a July 2022 research report from Accenture, rapidly evolving consumer behaviors are compelling businesses to meet heightened expectations. Every digital experience across touchpoints needs …
Articles
How to Design an SEO Campaign to Rank for a Specific Keyword
A common misconception about SEO is that the goal is to make your home page rank for a bunch of different keywords related to your product or service. While it’s possible for a single page to rank in the top 10 for multiple keywords, and certainly in the top 100 for dozens of keywords, as …