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The mobile app market is expected to experience a steady increase in total revenue, with an estimated annual growth rate (CAGR 2022-2027) of 8.83%. This growth is projected to lead to a market volume of a whopping US$673.80 billion by the year 2027. But for app developers and businesses, simply launching an app is just …

01 Turning challenges into opportunities Let’s be real—the landscape has shifted. People’s priorities and values are evolving, budgets are tighter, new AI technologies are reshaping the creative industry, and we’re seeing significant trends emerging across social media: Consumers are increasingly using social media for entertainment rather than personal sharing, with video content rapidly gaining popularity. …

Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …

Client retention is more valuable than client acquisition. According to a Harvard study, increasing customer retention by just 5% can boost a company’s profits by up to 95%. Therefore, keeping your current clients happy is crucial for your agency’s success, preventing the constant need to seek new customers and wasting resources. During agency reviews and …

TikTok has announced a comprehensive suite of enhancements aimed at simplifying the utilization of its diverse advertising tools at the TikTok World 2024 event. These updates include significant improvements to AI creative tools, enhanced ad automation capabilities, the introduction of new ad formats, and more, all designed to streamline the ad creation and management process …

In a significant policy update, the X platform has revised its creator ad revenue share program, introducing a new mandatory requirement for all participants: submission of a government-issued ID verification. This move, effective until July, requires participants to complete X’s verification process, which involves taking a selfie and submitting a copy of their government ID …