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Welcome to the largest community for digital marketing professionals worldwide! If you’re looking to grow your email list and boost your sales, quizzes are a game-changer. In this guide, we’ll explore how to use quizzes to expand your email list, segment leads based on their needs and goals, and how you can boost sales with …

Apple Inc. is poised to make a significant entry into the artificial intelligence (AI) landscape with a newly inked deal to bring OpenAI’s ChatGPT to its iPhones. This integration will be part of the upcoming iOS 18 update, which is set to be unveiled at the Worldwide Developers Conference (WWDC) 2024 on June 10. The …

The mobile app market is expected to experience a steady increase in total revenue, with an estimated annual growth rate (CAGR 2022-2027) of 8.83%. This growth is projected to lead to a market volume of a whopping US$673.80 billion by the year 2027. But for app developers and businesses, simply launching an app is just …

01 Turning challenges into opportunities Let’s be real—the landscape has shifted. People’s priorities and values are evolving, budgets are tighter, new AI technologies are reshaping the creative industry, and we’re seeing significant trends emerging across social media: Consumers are increasingly using social media for entertainment rather than personal sharing, with video content rapidly gaining popularity. …

Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …

Client retention is more valuable than client acquisition. According to a Harvard study, increasing customer retention by just 5% can boost a company’s profits by up to 95%. Therefore, keeping your current clients happy is crucial for your agency’s success, preventing the constant need to seek new customers and wasting resources. During agency reviews and …