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Influencer marketing is on a meteoric rise Over 80% of marketers agree: influencers play a critical role in their social media strategies, according to a Q3 2023 Sprout Pulse Survey. However, the same survey reveals that nearly half of marketers find it challenging to gauge the impact of their influencer campaigns. Many are uncertain about …

Team Structure Are businesses allocating sufficient personnel to their content marketing efforts? When we surveyed B2B marketers about how content marketing tasks are handled within their companies, the majority (76%) reported having a dedicated content marketing team or individual in place. Additionally, larger organizations were more likely to have such dedicated resources. However, most of …

Social media marketers are already at max capacity “I can’t keep up with it all—research, planning, content creation, analytics, and more. I’m burnt out,” shared one social media manager. These words likely resonate with many in the industry. Full-time social marketers report spending an average of 40 hours a week solely on social media management …

Introduction: Accountability and Experimentation: Working Together Galileo dropped two stones from the Leaning Tower of Pisa to prove that objects fall at the same speed. Isaac Newton used a prism to split sunlight into a rainbow, proving light is made of different colors. Ivan Pavlov demonstrated how behavior can be conditioned by observing dogs’ reactions …

Introduction: Scaling Your Business with Personalization Tools As your business expands, adopting sophisticated marketing strategies becomes crucial to keeping your audience engaged and driving revenue. Relying on outdated tactics like sending a one-size-fits-all email to your entire list limits meaningful engagement and creates what’s called a “clustomer” problem. A “clustomer” is an undifferentiated group of …

Explore the latest 2023 eCommerce statistics in Saudi Arabia, featuring store counts by category and platform, estimated sales figures by platform and category, products sold across platforms, and total app spending by category. Gain valuable insights into Saudi Arabia’s retail landscape and understand how stores are distributed across various categories and platforms. Saudi Arabia’s Total …