The aim of this whitepaper is to provide insight into the intricate and swiftly changing domain of Content Management Systems (CMS). Through surveys of over 150 decision-makers nationwide and extensive interviews with CMS market influencers, Winterberry Group has crafted an evidence-driven analysis. Delving into various CMS platforms, the paper discusses their use cases, factors to …
The primary goal for any eCommerce store owner is to increase sales and grow the business, the best way to achieve this is to strive to increase conversion rate. However, achieving these goals is not always easy, especially with increasing competition in the industry. So, what is the meaning of conversion rates? Conversion rates are …
Link-building is a crucial component of any successful SEO strategy. In simple terms, it involves acquiring hyperlinks from other reputable websites that point back to your site. These backlinks serve as “votes of confidence” in the eyes of search engines, signaling that your content is valuable and trustworthy. The more high-quality backlinks your site has, …
Have you heard about the Pig Butchering scam? Don’t worry, though – it has nothing to do with actual pigs. It’s a sneaky kind of scam where someone fattens you up with trust and kindness before taking all your money. But what are the main things you should know about this specific scam? Let’s break …
Introduction Customer expectations demand personalization, yet many organizations lag. McKinsey reports that 71% of consumers expect personalized interactions, driving 40% more revenue for fast-growing companies. To achieve true benefits, AI, data centralization, and real-time insights are essential for tailoring content and fostering genuine connections. However, only 20% of digital CX practitioners currently reap the rewards …
Introduction The corporate landscape is experiencing a profound transformation fueled by digital advancements, notably the rapid integration of artificial intelligence (AI) into everyday operations. McKinsey projects that AI-driven productivity enhancements could yield annual economic gains ranging from $2.6 trillion to $4.4 trillion globally. Additionally, a recent Gartner study indicates that 81% of IT departments are …