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FINN Partners UK
Finn Partners is a global, full-service marketing and communications agency known for its innovative approach to public relations, brand strategy, and digital marketing. With a strong presence in the UK, the agency specializes in creating tailored solutions across sectors including technology, healthcare, travel, and consumer goods. The agency emphasizes a collaborative culture, blending data-driven insights …
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IS AI TAKING THE USER OUT of the Brand Experience? | Pan Communications
Theodore Twombly is a man grappling with loneliness. Facing an imminent divorce, he decides to purchase an AI-powered operating system—a self-prescribed antidote to ease the pain of separation. Soon, he becomes deeply attached to this AI, named Samantha. She becomes his confidante, his best friend, and even his partner. In Spike Jonze’s 2013 sci-fi film …
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Predictions 2025: Technology & Security | Forrester
Hard-Won Insights Drive Growth In 2024, technology and security teams took bold steps, running AI pilots and navigating shifting market trends, gaining critical insights along the way. As we move into 2025, experimentation will persist, but leaders will prioritize applying these lessons. With heightened pressure to demonstrate ROI, some may rush deployments, risking costly missteps, …
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Predictions 2025: B2C Marketing & Customer Experience | Forrester
Hard-Won Insights Drive Growth Generative AI’s potential to reshape marketing and customer experience sparked bold experimentation in 2024, producing mixed outcomes and underscoring the reality that true transformation takes time. In 2025, leading brands will leverage these hard-won lessons to optimize data infrastructure, boost efficiency, and enhance customer insights. The stakes are high: companies that …
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Predictions 2025: B2B Marketing & Sales | Forrester
Hard-Won Insights Drive Growth In 2024, B2B organizations embraced bold experimentation, spurred by the potential of generative AI. In 2025, the focus shifts to driving revenue as leaders work to turn those insights into tangible growth. Some may chase quick wins that fail to create lasting impact or prematurely pull back from promising long-term initiatives. …
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The 2024 Content Benchmarks Report | Sprout Social
Social Media Moves Fast and Content is Constant Social media is evolving at a breakneck pace, with 38% of consumers planning to engage on even more networks in 2024, as noted in a Q4 2023 Sprout Pulse Survey. Whether generated by social teams, influencers, users, or AI, each post—and the choice of what not to …