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Mailchimp was once considered the leader in email marketing services, but a number of challengers now offer better value and more robust functionality. While there’s nothing wrong with continuing to use Mailchimp, you should at least be aware of what else is out there. This article will cover some of the most powerful and flexible …

If your advertisements are to stand a chance of reaching today’s audience, you have to embark on a digital marketing campaign. There are no two ways about it — consumers use the internet in some capacity each and every day, so you must seek to pop up on their screens as often as you can …

Information technology now makes it possible to collect massive amounts of data about customers’ characteristics, behaviors and buying patterns. Customer intelligence is the systematic process of gathering, analyzing and applying information both qualitative and quantitative data about the customer environment that includes the current, past and prospective customers that simultaneously reflect and refines the company’s …

Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …

Stuck trying to decide where to market your startup? Well, you’re in the right place! When starting a business it is extremely tempting to create an account on every social media platform possible, you feel under pressure to create content immediately and start selling. Take a step back and WAIT. You need to take time …

Marketing automation is the technology that enables companies to automate, streamline, and measure marketing efforts and workflows to enhance operational efficiency and grow revenue. Being a marketer, you face exhausting expectations and goals. You are most probably expected to generate rewarding outcomes in tight schedules, and in a digital age where everything can be measured, …