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Articles
Multi-Location Digital Advertising Strategies: Expanding Horizons for Success
Imagine shouting in a crowded room where everyone’s trying to be the loudest. That’s pretty much the game when you’re running a business spread out over different locations. You’re there, trying to make a splash online, but every local market feels like a new puzzle. Connecting with each community genuinely? That’s a whole other ball …
Researches
The State of AI in 2023: Generative AI’s Breakout Year | McKinsey Global Institute
In 2023, generative AI emerged as a game-changer, revolutionizing industries and reshaping the technological landscape. As we move forward, the continued evolution of AI promises to unlock even greater possibilities, shaping a future where innovation knows no bounds. This report delves into the key areas where generative AI made significant strides, backed by compelling statistics. …
Agency
Social Fixation
Social Fixation is a social media marketing agency that specializes in helping your food and drink business thrive online. Their website [Social Fixation] makes it clear: they’re passionate about creating engaging content and implementing successful social media campaigns that will get people talking about your brand. While social media marketing is a core service, Social …
Articles
How Do You Evaluate and Select a Software Development Outsourcing Company?
Outsourcing is becoming an increasingly common practice for companies in many business areas. In IT, outsourcing software development opens access to qualified technical staff, optimizes costs, and allows you to focus on your core business. However, choosing a reliable contractor among many outsourcing companies can take time and effort. In this article, we will look …
Researches
Why Most Video Content Fails To Reach Its Full Potential | Content Market Inginstitute
Amidst the rise of AI, fostering human connections is paramount. Video, known for its emotional resonance, is favored by B2B marketers. However, despite its growing importance, only a small fraction harness its full potential. CMI’s research unveils insights into video and visual storytelling trends, shedding light on the challenges and opportunities faced by marketers. Explore …
Guides
The Future of Content: AI’s Impact on Companies, Creators and Customers | Bright Spot
A message from Bright spot Let’s face it squarely—Artificial Intelligence (AI) has burst onto the scene, reshaping how we create, communicate, and compete at breakneck speed. While AI has simmered in development for decades, its practical application now marks a pivotal moment akin to the first domino falling. The fabric of our industries, businesses, and …