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Elevating Your Business: A Guide to High-Converting eCommerce Websites
A well-structured eCommerce website is key to influencing new and existing customers to purchase from your store. Nevertheless, some businesses fail to build an eCommerce website that can transform their visitors into customers. A case study by Deloitte states that, out of 2,000 online customers, roughly 54% relinquish their shopping carts. But why so? Let’s …
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Best Automation Software Used To Speed Up Your Business Workflow
Whether you are a solopreneur or have a team of employees, automating your business workflow can save you time and energy. It can be a daunting task to keep track of all the tasks that need to be completed in a day, week, or month. Not to mention trying to keep track of deadlines and …
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A Definitive Guide to Measure and Analyze your Digital Marketing Campaign in 2022
Needless to say that any effective digital marketing campaign begins with setting the proper digital marketing plan which starts, in turn, with a clear digital marketing objective. The digital marketing objective you decide on for your digital marketing campaign should be SMART (Specific, Measurable, Attainable, Relevant, and Timely). You need to think first about how …
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Flippin’ Computers – Coming Over Here, Taking Our Jobs…
Are computers taking our jobs? This question has been increasingly asked as technology continues to advance at a rapid pace. “Coming over here and taking our jobs…” – it’s the most common phrase that tends to be uttered by xenophobes and supporters of right-wing governmental policies the world over. Let’s talk about it! The Future …
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6 Ways to Promote a Small Business in 2024
Are you looking for effective ways to promote a small business in 2024? In the ever-evolving landscape of business promotion, staying ahead of the curve is paramount for small enterprises aiming to thrive in 2024. As we embark on this exciting journey into the new year, it’s crucial to equip ourselves with the latest tools …
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Beyond Likes and Shares: How Brand Monitoring Tools Enhance Influencer Marketing
In the not-so-distant past, marketing was a top-down conversation. Now? It’s a vibrant, two-way street. Influencers are the modern-day bards, weaving tales of products and experiences that resonate with their digital tribes. From unboxing videos that make you feel like you’re opening the package yourself to day-in-the-life vlogs that invite you into their world – …