Introduction In today’s digital age, your website is a critical cornerstone for your business’s online presence. Given the plethora of do-it-yourself (DIY) options available, creating a website for your business has become a common endeavor. However, the real challenge lies not in merely setting up a website but in ensuring it possesses the necessary qualities …
THE REPORT Why This Report Matters B2B marketers navigate a dynamic landscape influenced by economic shifts, altering spending patterns, and heightened B2C-inspired customer expectations. This report delves into insights from a survey of hundreds of B2B marketers, unveiling how the industry adapts to 2023’s rapid evolution in consumer behavior, budget dynamics, media strategies, and technology. …
Venturing into new markets can pose challenges like language barriers and cultural differences. Our comprehensive guide offers a data-driven approach to international expansion, covering market understanding, strategy adaptation, key metrics definition, performance tracking, and audience insights for global success. Learn to make a compelling business case, identify lucrative market opportunities, and sustain success post-launch. Evaluate …
Your website serves as the core of your digital marketing strategy, yet many fail to fully optimize its potential. While paid media campaigns undergo continuous optimization, websites often receive occasional redesigns, missing out on potential performance improvements. Neglecting site optimization means leaving money on the table. Overcoming these challenges calls for Conversion Rate Optimization (CRO). …
Imagine it’s a Friday night, seeking entertainment. Rather than traditional channels, you’re likely exploring streaming services. TV dynamics are evolving, with more households embracing streaming over linear. For marketers, OTT presents a pivotal advertising avenue, but not without challenges. Understanding the shifting streaming landscape and consumer behavior is crucial. It’s not just about frequency and …
TikTok stands as a genuine phenomenon, surpassing YouTube in user engagement and boasting 755 million monthly users globally, making it the third-largest social network. Despite its rapid rise and popularity, brands remain hesitant to invest substantially due to its relative newness and less mature targeting and attribution capabilities compared to Facebook or YouTube. However, delaying …