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The Future of Marketing AI Isn’t Added On—It’s Built In | Mail Chimp
Introduction In today’s uncertain macro environment, marketers need to accomplish more with fewer resources, but a few key challenges remain: First, consistently producing new content at scale is challenging. Second, delivering that content to the right audience at the right time for maximum business impact is even tougher. This is where AI becomes essential. As …
Researches
This Holiday, It’s Personal: 6 insights to save time and maximize revenue with a personalized approach | Mail Chimp
Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …
Researches
Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing | Mail Chimp
To reach today’s customers, businesses need to engage with them on their mobile devices. With the average person spending up to 3 hours and 50 minutes daily on their phones, many companies are finding that sending SMS text messages is an effective way to share promotional and transactional information in a quick, personal, and time-sensitive …
Researches
How to Grow Your Brand | Mail Chimp
INTRO No one questions how large, well-established brands achieve growth. With decades or even centuries of brand equity and recognition, they leverage their vast resources to develop products, partner with agencies, and hire celebrities to create innovative, impactful marketing campaigns. They are growth machines. While learning from these industry giants can be motivating and informative …
Guides
How to Create a Lead Nurturing Strategy | Adobe Experience Cloud
GOAL SETTING Establishing a lead nurture program is not an end goal in itself; rather, it serves as a means for your business to achieve its overall objectives. For your lead nurturing program to succeed, it’s essential to first clarify what you aim to accomplish. Set the Stage Designing an effective lead nurture program begins …
Guides
Jumpstart Your Account-Based Marketing | Adobe Experience Cloud
What is Account-Based Marketing? Account-based marketing (ABM) is a focused marketing strategy that can be highly effective for many businesses. Marketers should explore various methods to drive revenue and choose the one that best aligns with their business needs. Unlike traditional demand generation, which aims to reach a wide audience, ABM targets a specific set …