TikTok stands as a genuine phenomenon, surpassing YouTube in user engagement and boasting 755 million monthly users globally, making it the third-largest social network. Despite its rapid rise and popularity, brands remain hesitant to invest substantially due to its relative newness and less mature targeting and attribution capabilities compared to Facebook or YouTube. However, delaying …
Certainly, you’ve likely encountered the ongoing discussions surrounding the noteworthy launches, and sometimes less-than-perfect announcements, related to ChatGPT, Bing, and Bard. However, the impact of artificial intelligence (AI) in marketing surpasses the realm of chatbots. Currently, AI, often referred to as automation or machine learning, is deeply ingrained in various marketing aspects. If you’re engaging …
Consensus among marketers is clear: measurement is becoming more challenging. While certain brands adhere to last-click attribution, others grapple with the constraints of multi-touch attribution. Many express frustration with ongoing privacy-related data changes, hoping for a chance to catch up. However, you possess the authority to shape your brand’s measurement future. To achieve this, seize …
Paid media will become synonymous with automation and AI AI will play a pivotal role in powering various forms of paid media, employing machine learning to excel at what it does best: experimenting with an extensive range of ad types and configurations that surpass human capacity. This includes fine-tuning bidding strategies to optimize impact and …
Your Email Marketing Strategy Blueprint The notion that email has become an obsolete method of communication might have crossed your mind, leading you to wonder, “Is email marketing still effective? Is it worth my time?” The answer is a resounding yes. Research consistently proves that a well-crafted email marketing strategy can deliver outstanding returns on …
What Is a Product Page? Reflect on your most recent online purchase. What drove you to buy that particular item from that specific site instead of exploring other available choices? Chances are, the product page played a pivotal role in your decision-making process. It’s the cornerstone of converting visitors into customers, akin to a salesperson …