Digital Marketing Guides & Strategies

Advertising is so important and there are many types of it, for example, running a social media ad campaign is a great way to reach new users. It is reported that 80% of consumers engage with brands through social media. Creating an ad allows you to determine what type of user you want to target …

The holiday season is more like the Super Bowl for eCommerce companies because this is when people shop the most. Because of COVID-19, the holidays can account for an astonishing 20-30% of annual retail sales. In other words, more of those sales are happening online than ever. Therefore, it is important for eCommerce marketers to …

With 500 million users and over 95 million posts per day, Instagram for Business has become an essential element of social media marketing. In this guide, we will take a deep dive into Instagram’s newly released tools on the Instagram for Business Platform and talk about what the 2016 changes mean for marketers today. Not …

It’s easy to be attracted to wanting to start a dropshipping business. After all, it’s advertised for its ease and convenience, especially when compared to various other types of businesses.  But nothing great comes easy, so it’s important to understand dropshipping for what it really is – with all its marvelous perks and glory, but …

Obviously, Instagram is now the most popular channel marketers use to drive major ROI with their influencer marketing campaigns. It’s easy for brands to reach a massive subset of their audience by working with the right influencers. As we know, Instagram has over 1 billion active users on the app every month, and over 500 …

Brands are your most valuable assets, however, sometimes, a brand needs to be evaluated in order to see if and where there is a need for change. So, if you’re currently in this boat, you’re not alone. Also, it’s probably unheard of for a company to go through existence without requiting a brand audit at …

We all know the importance of social media and its central role in terms of decision-making for your customers. Based on an IAB study back in 2013, 90% of consumers are likely to buy from a brand following a positive interaction on social media. And, finally, a study relayed by Sprout Social says 86% of …

2020 was the year of change for all, especially for small businesses, not only that but also it has been a pivot for customers, as people used to spend more time online. However, for brands, this means they need to create outstanding content to keep people interested and inspiring. Let’s go through this and see …