Introduction Torn sticky notes, back-to-back meetings, endless coffee—sound familiar? It’s that time of year when marketers are in full swing, with eyes glued to the calendar. Inboxes are flooded with offers, deals, discounts, and promo codes, leaving your subscribers with plenty of choices. So, how do you stand out this holiday season? How can you …
Introduction If content is the heart of an email, design is its lifeblood! Imagine how dull our inboxes would be without the vibrant, captivating design styles that make each email stand out. The beauty of email design lies in its ever-evolving trends, with each year bringing a new wave of fresh ideas and creative directions. …
In recent years, phishing attacks have become more frequent, signaling an increase in cybercrime profits. This success has allowed cybercriminals to invest more time and resources into making phishing attempts increasingly complex, convincing, and harder to detect. Given the numerous threats, it’s crucial to understand the key components of phishing scams and ensure your business …
Introduction With over 4 billion email addresses globally, the potential to reach and engage new customers is vast. Email remains a crucial tool for marketers, boasting one of the highest ROIs—$52 for every dollar spent in 2019, according to DMA.org. In a survey by the same organization, 73% of consumers (post-GDPR) indicated that email is …
GOAL SETTING Establishing a lead nurture program is not an end goal in itself; rather, it serves as a means for your business to achieve its overall objectives. For your lead nurturing program to succeed, it’s essential to first clarify what you aim to accomplish. Set the Stage Designing an effective lead nurture program begins …
What is Account-Based Marketing? Account-based marketing (ABM) is a focused marketing strategy that can be highly effective for many businesses. Marketers should explore various methods to drive revenue and choose the one that best aligns with their business needs. Unlike traditional demand generation, which aims to reach a wide audience, ABM targets a specific set …
features overview Marketing automation platforms offer extensive features such as email marketing, landing pages, and forms, campaign management, lead nurturing/scoring, lead lifecycle management, CRM integration, social media marketing capabilities, and marketing analytics. Each vendor excels in different areas within these categories, so we’ve also highlighted the prevalence of each feature in the tables below: Email …
WHY IS CONTENT MARKETING IMPORTANT? Content is the cornerstone of your lead generation strategy. According to the Content Marketing Institute, content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the goal of driving profitable customer action.” Consider content as …
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