1 → INTRODUCTION Choosing the right influencers significantly impacts a campaign’s success. Many brands mistakenly focus solely on follower count, overlooking other crucial factors. Selecting an influencer is akin to a recruitment process; you wouldn’t just glance at basic data but would thoroughly analyze a CV to ensure it aligns with your company’s needs. Your …
Creating a well-defined influencer brief is essential for a successful influencer marketing campaign. Our eBook is your ultimate resource for mastering this critical skill. Whether you’re brand new to influencer collaborations or have experience partnering with content creators, this comprehensive guide will walk you through the entire process. We’ll cover everything from setting campaign objectives …
What we now call influencer marketing once meant big corporations paying millions for celebrity endorsements. However, the rise of online influencers, especially on Instagram and TikTok, has changed the game. Brands no longer need to secure complex deals with Hollywood stars for successful campaigns. Influencer marketing, while it might seem daunting, is more accessible than …
Measuring the success of your influencer marketing is crucial for optimizing your investments. Discover how to accurately calculate ROI, select the perfect influencer, validate metrics, and track KPIs with our comprehensive ebook. 1 → ROI BASICS 1.1 How to Measure Influencer Marketing ROI Measuring ROI offers insights into the effectiveness of your influencer marketing endeavors, …
Determining appropriate compensation in influencer marketing poses a significant challenge due to various factors like influencer diversity, engagement levels, and collaboration dynamics. Underpricing risks undervaluing their expertise, while overpricing strains budgets. How much should you pay for brand promotion? Our eBook delves into influencer pricing factors, negotiation tips, and industry benchmarks, ensuring fair and effective …
The global landscape of professional content creators has burgeoned to an estimated 50 million, generating over US$109 billion in economic value. As the influencer marketing ecosystem expands, incorporating content creators, social media platforms, and advertising entities, the industry is poised for continued growth. Looking ahead to 2024, the influencer marketing arena is primed for significant …
In today’s digital landscape, influencer marketing has emerged as a vital strategy for brands seeking to amplify their online presence and engagement. Yet, as the influencer landscape continues to evolve, the demand for efficient campaign management tools has never been more pronounced. Whether you’re a seasoned marketing professional or just embarking on your influencer marketing …
TikTok is one of the most popular platforms, therefore marketers should pay attention to TikTok marketing. Recently, there has been an increased usage of social media platforms amid the COVID-19 due to the lockdowns and shutdowns. In light of that, we have seen many people use TikTok; as a way to entertain themselves and to …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
