Harmonic is looking for a Digital Marketing Specialist in Bretagne, France. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Draft and develop email assets that are in compliance with corporate branding standards and that utilize well-known usability best practices.
- Cooperate with the business to develop lead nurturing drip campaigns and targeted email blasts.
- Produce insight and actions from analytics for refinement of campaigns.
- Improve, test, and deploy online forms using the functionality within the Pardot marketing automation toolset.
- Aid with search engine optimization (SEO) efforts.
- Direct the translation activity for Chinese, Korean, Russian and Japanese marketing contents and populate in our CMS.
- Provide baseline reporting for local language website performance.
- Promote content and technical elements of the website and associated digital media including localized keyword research and analysis to increase visibility in local search.
- Develop ad-hoc projects within the corporate marketing department.
- Follow up to trends and best practices in digital marketing, including email, marketing automation, website development, user experience enhancement and basic HTML.
Job Requirements:
- Minimum 3 years of relevant collaborative creative and marketing experience within a multinational organization or web agency.
- At least 2 years of experience with marketing automation platforms (Hubspot, Pardot, Salesforce Marketing Cloud, Lead Pages, Drip or similar platforms).
- Effective understanding of current online marketing concepts, strategy and best practice.
- Deep experience with HTML including HTML design specifically for email.
- Solid critical thinking, analytical and problem-solving skills.
- Strong organizational skills, detail-oriented and ability to multi-task.
- Team player, energy, enthusiasm and a desire to learn.
- Native English speaker.
- Mandarin Chinese speaker (optional).
About Harmonic:
Harmonic is the worldwide leader in video delivery technology and services enables media companies and service providers to deliver ultra-high-quality broadcast and OTT video services to consumers globally.