Digital Marketing Jobs & Apprenticeships

WMG Agency


Expires on 2019-06-27

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

Account Director

WMG is looking for an Account Director in Harrogate, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Understood the client’s business, their brands and their customers and ensure the team does too.
  • Understand all aspects of Search Engine Marketing – e.g. Paid media/ SEO/ CRO/ Social media strategies.
  • Observe and understand your clients’ business, markets and their environments. You should have views on market issues and be up to date with competitive activity and potential new entrants.
  • Know your client’s objectives and business results, both macro and micro.
  • Understand the best ways to reach your target audience and how to target prospects. Understand what motivates prospects and customers.
  • Be able to guide your clients with the agency’s new innovative thinking on search engine marketing.
  • Understand and deliver the best and most appropriate new media solutions across search, online marketing, data and conversion rate optimization.
  • Be up to date on best industry practice and regulations – for both digital and their specific industry.
  • Run yourself and the team to be one step ahead of your clients – generating a culture of pro-activity and a feeling that the agency is a center of excellence – specialists in our fields.
  • Develop your business by growing your client’s business.
  • Be able to sell innovative ideas to clients in a confident and convincing manner.
  • Design a ‘partnership’ relationship with your clients at all levels.
  • Promote/maintain excellent presentation standards in your group – “it’ll do” mentality won’t do.
  • Assure that data/results reporting to clients are regular and that results are kept in a central place for easy reference by your team and other agency departments.
  • Secure results are interpreted appropriately ad the right strategic solutions are driven from insights
  • Adhere to working practices and procedures for your client.
  • Plan monthly and quarterly client planning sessions and reviews with clients – these should be an opportunity to review results against targets but also a forum for the agency to demonstrate innovative thinking.
  • Involve senior agency team members.
  • Create a social relationship with your clients.
  • Present annual and monthly revenue & renewal forecasts of income and report these to your CSD.
  • Meet your monthly and yearly sales targets and drive the growth of the account
  • Ensure that your account is maximizing its profitability potential
  • Operate with finance to ensure invoices are paid on time.

Job Requirements:

  • Minimum of 5 years of digital marketing communications experience.
  • At least 3 years of account management experience within a commercially/ sales targeted environment, capable of managing £1,000,000 income.
  • Proven track record in MS office suite, Email and Internet.
  • Strong listening and organizational skills.
  • Demonstrate effective written communication, presentation, creative flair and negotiation skills.
  • Ability to work under enormous pressure with the ability to analyze and resolve problems quickly and effectively.
  • Ability to create a digital marketing strategy incorporating the channels of Paid Media, CRO, SEO, Content Marketing, Social that would achieve a client’s objectives over a set period.
  • Ability to deliver the monthly campaign of the above strategy; ensuring smooth production campaigns; briefing internal teams and managing budgets.
  • Ability to tailor your strategy, communication and relationship approach to each account requirement.
  • Ability to communicate the strategy to your client on your own.
  • Ability to demonstrate empathy.
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