WMG is looking for an Account Director in Harrogate, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Understood the client’s business, their brands and their customers and ensure the team does too.
• Understand all aspects of Search Engine Marketing – e.g. Paid media/ SEO/ CRO/ Social media strategies.
• Observe and understand your clients’ business, markets and their environments. You should have views on market issues and be up to date with competitive activity and potential new entrants.
• Know your client’s objectives and business results, both macro and micro.
• Understand the best ways to reach your target audience and how to target prospects. Understand what motivates prospects and customers.
• Be able to guide your clients with the agency’s new innovative thinking on search engine marketing.
• Understand and deliver the best and most appropriate new media solutions across search, online marketing, data and conversion rate optimization.
• Be up to date on best industry practice and regulations – for both digital and their specific industry.
• Run yourself and the team to be one step ahead of your clients – generating a culture of pro-activity and a feeling that the agency is a center of excellence – specialists in our fields.
• Develop your business by growing your client’s business.
• Be able to sell innovative ideas to clients in a confident and convincing manner.
• Design a ‘partnership’ relationship with your clients at all levels.
• Promote/maintain excellent presentation standards in your group – “it’ll do” mentality won’t do.
• Assure that data/results reporting to clients are regular and that results are kept in a central place for easy reference by your team and other agency departments.
• Secure results are interpreted appropriately ad the right strategic solutions are driven from insights
• Adhere to working practices and procedures for your client.
• Plan monthly and quarterly client planning sessions and reviews with clients – these should be an opportunity to review results against targets but also a forum for the agency to demonstrate innovative thinking.
• Involve senior agency team members.
• Create a social relationship with your clients.
• Present annual and monthly revenue & renewal forecasts of income and report these to your CSD.
• Meet your monthly and yearly sales targets and drive the growth of the account
• Ensure that your account is maximizing its profitability potential
• Operate with finance to ensure invoices are paid on time.

Job Requirements:

• Minimum of 5 years of digital marketing communications experience.
• At least 3 years of account management experience within a commercially/ sales targeted environment, capable of managing £1,000,000 income.
• Proven track record in MS office suite, Email and Internet.
• Strong listening and organizational skills.
• Demonstrate effective written communication, presentation, creative flair and negotiation skills.
• Ability to work under enormous pressure with the ability to analyze and resolve problems quickly and effectively.
• Ability to create a digital marketing strategy incorporating the channels of Paid Media, CRO, SEO, Content Marketing, Social that would achieve a client’s objectives over a set period.
• Ability to deliver the monthly campaign of the above strategy; ensuring smooth production campaigns; briefing internal teams and managing budgets.
• Ability to tailor your strategy, communication and relationship approach to each account requirement.
• Ability to communicate the strategy to your client on your own.
• Ability to demonstrate empathy.