Tinuiti is looking for an Associate Digital Analyst in San Diego, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Gathers data to measure & analyze return-on-investment across several key marketing and business initiatives.
- Conduct campaign data analysis to understand the lift & ROI associated with each program to aid in the development of future strategies.
- Produce recommendations on analytical methodologies and frameworks to be utilized for various analytical projects.
- Operate with cross-functional teams on the day-to-day execution of analytics projects & initiatives.
- Produce reports, documentation and insights as part of the analysis process. Produce expected performance measures including lifts, efficiencies, and other measures.
- Perform appropriate quality control procedures for analysis, reporting and data visualization for accuracy.
- Support the building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.) that enable analytics to support the strategic goals of the Company.
- Review, analyze and present qualitative and quantitative analysis and data to internal and external stakeholders.
- Assure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor.
- Leverage story-telling skills to deliver insights that are clear, concise and actionable.
Job Requirements:
- Minimum 2 years of marketing, web, or customer analytics experience.
- Expert knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, etc.).
- Effective experience across various verticals including e-commerce and lead generation.
- Solid analytical skills, proficient with Microsoft Excel, Tableau Software and data analysis.
- Proficient experience working with and utilizing Google Analytics and attribution solutions.
- Effective time management and project management skills.