Stanley Black & Decker is looking for an Associate Social Media Strategist in Towson, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and oversee social strategy and content development for all social properties, including copy and creative assets with the collaboration of the studio team including copywriters and designers to develop high-quality content.
• Day-to-day lead community across all social media channels – Focus on protecting brand reputation, maximizing social voice and increasing engagement.
• Activities include, but are not limited to: posting content, ensuring timely responses, being the brand steward on social media, driving brand awareness and strengthening the customer experience.
• Report on analytics/KPIs by delivering thorough analysis using native and third-party reporting platforms.
• Crisis management.
• Run paid/dark social media tactics.
• Keep up-to-date with new digital technologies and social media best practices.

Job Requirements:

• Bachelor’s degree in marketing, communications, public relations, journalism or related field.
• At least 3 years of social media management experience.
• Effective experience with Hootsuite, Sprout Social, Sprinklr, Percolate, or HubSpot.
• Expert knowledge of Google Analytics, Facebook Business Manager, and Salesforce Social Studio.
• Deep knowledge of Search Engine Optimization (SEO) best practices.
• Demonstrated understanding of developing and executing social media strategies, including paid.
• Proven experience identifying and creating campaigns for a target audience.
• Solid analytical, time-management, and project management skills with the ability to supervise multiple projects.
• Strong verbal and written communication skills.
• Thrives in a fast-paced environment, makes a quick decision and executes against deadlines.
• Superb interpersonal skills and working in a complex, matrixed organization.