Vanilla Forums is looking for a B2B Digital Marketing Specialist in Montreal, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design strategies to drive online traffic to the company website and lead the PPC and digital paid media strategy.
• Use and manage ad campaigns on search engines, display and social media (set up, tracking, optimizations, analysis, expansion, etc.)
• Suggest or implement improvements to ads copy, display banners and landing pages as needed.
• Propose, implement and manage new ad buying initiatives and other sources of customer acquisition.
• Accountability for planning and budgetary control of all digital marketing.
• Digital performance tracking and reporting using Google Analytics.
• Organize with the marketing team to develop and implement new campaigns.
• Keep up to date with marketing and PPC trends and tools.
• Lead and execute 3rd party demand generation programs including webinars, white paper syndication, etc.
• Head reconciliation, and vendors.

Job Requirements:

• Degree or diploma in marketing or business related area.
• Minimum of 2 years of digital marketing experience.
• Effective experience in managing lean digital marketing budgets.
• Strong Google AdWords certified.
• Proficient experience managing campaigns with publishers and vendors.
• Proven track record in Google Sheets and Google business suite.
• Familiarity with CRM, marketing automation platforms and reporting dashboards.
• Expert knowledge of working in a fast pace environment.
• Outstanding verbal and written communication skills.
• Perfectly fluent in English, both written and spoken.
• Well-organized, self-motivated and works well under pressure.
• Ability to manage timelines, set priorities, and manage projects.