Digital Marketing Jobs & Apprenticeships

97th Floor

USA

Expires on 2019-09-30

Job Type Full Time Experience Needed N/A

Content Marketer

97th Floor is looking for a Content Marketer in Utah, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Cooperate with SEO and Paid Media specialists and to identify clear goals for marketing content, measuring effectiveness, monitoring performance, and suggesting improvements.
  • Work as a champion of alignment with your cross-functional team to explain the reasoning for strategy and promote user awareness and team collaboration.
  • Become your client’s audience expert, creating web experiences that validate target audiences and contribute to continuous innovation in evolving formats most effective at engaging our target audience.
  • Design a content development plan (including documentation, tracking, production management) and an editorial calendar based on strategic goals, business priorities, product launches and other events.
  • Draft copy briefs for in-house and freelance copywriters to complete work that aligns with your content strategy goals and vision.
  • Upload, publish, and format content within WordPress or CMS.
  • Improve and maintain a working knowledge of the CMS to ensure continuous productivity.
  • Understand the dynamics of the digital marketing ecosystem and extract key trends, topics and content themes that will help us engage our target audience.
  • Conduct content audits and gap analyses to synthesize findings into recommendations, tests, and actionable next steps.
  • Make recommendations for new and existing content.
  • Operate with a cross-functional team to ask the right questions and brainstorm solutions to problems with a strong sense of initiative and follow-through.
  • Produce discovery findings, mental models, scenarios, user journey maps, personas, debrief documentation, screeners, testing plans, task lists.
  • Aid define user journeys, messaging, and information architecture, in collaboration with SEO, design, PPC, and others.

Job Requirements:

  • Bachelor’s degree preferred.
  • Effective experience writing published marketing materials.
  • Solid research skills.
  • Outstanding writing, messaging, copywriting and storytelling skills.
  • Commitment to quality, accuracy, and consistency including adherence to brand standards.
  • Self-motivation and ability to function well as part of a team.
  • Creative, innovative, and positive.
  • Ability to cater to topics to varying audiences.
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