Digital Marketing Jobs & Apprenticeships

Autodesk

USA

Expires on 2019-05-16

Job Type Full Time Experience Needed N/A

Content Marketing Manager

Autodesk is looking for a Content Marketing Manager in Boston, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Amplify Autodesk’s building design software solutions through multi-touch digital marketing campaigns.
  • Head the development of nurture-based digital marketing efforts that support the entire buyer’s journey.
  • Develop our social media footprint on Facebook, Twitter, Instagram, LinkedIn, YouTube within our target audiences, and cultivate social relationships through engaging content.
  • Create and deliver content to support inbound marketing efforts that are aligned with buyer personas, leveraging both internal and external resources (including contract writers, agencies and graphic designers).
  • Run content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc.).
  • Supervise industry presence on autodesk.com and optimize content and messaging to drive inbound traffic and conversion.
  •  Create and manage an editorial calendar to be shared with team stakeholders (PR, campaign development, demand generation).

Job Requirements:

  • Bachelor’s degree.
  • Savvy with the latest trends in digital content best practices across mobile and web platforms.
  • Effective experience in driving engagement across B2B social channels: Facebook, Twitter, LinkedIn, and YouTube.
  • Expert knowledge of architecture and building design a plus.
  • Demonstarted understanding of how to build and optimize content for organic search.
  • Self-driven attitude; thrives in a dynamic, fast-paced environment.
  • Solid relationship building and collaboration skills; ability to influence others and drive decisions.
  • Passion for understanding audiences.
  • Sound project management skills to develop and manage project schedules and drive to the deadline.
  • Willingness to engage in both strategic and tactical work as business needs dictate.
  • Outstanding written and verbal communication skills. Writing samples required.
  • Ability to work effectively in global virtual teams, and dispersed teams.
  • Ability to translate these insights into highly engaging content.
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