Autodesk is looking for a Content Marketing Manager in Boston, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Amplify Autodesk’s building design software solutions through multi-touch digital marketing campaigns.
- Head the development of nurture-based digital marketing efforts that support the entire buyer’s journey.
- Develop our social media footprint on Facebook, Twitter, Instagram, LinkedIn, YouTube within our target audiences, and cultivate social relationships through engaging content.
- Create and deliver content to support inbound marketing efforts that are aligned with buyer personas, leveraging both internal and external resources (including contract writers, agencies and graphic designers).
- Run content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc.).
- Supervise industry presence on autodesk.com and optimize content and messaging to drive inbound traffic and conversion.
- Create and manage an editorial calendar to be shared with team stakeholders (PR, campaign development, demand generation).
Job Requirements:
- Bachelor’s degree.
- Savvy with the latest trends in digital content best practices across mobile and web platforms.
- Effective experience in driving engagement across B2B social channels: Facebook, Twitter, LinkedIn, and YouTube.
- Expert knowledge of architecture and building design a plus.
- Demonstarted understanding of how to build and optimize content for organic search.
- Self-driven attitude; thrives in a dynamic, fast-paced environment.
- Solid relationship building and collaboration skills; ability to influence others and drive decisions.
- Passion for understanding audiences.
- Sound project management skills to develop and manage project schedules and drive to the deadline.
- Willingness to engage in both strategic and tactical work as business needs dictate.
- Outstanding written and verbal communication skills. Writing samples required.
- Ability to work effectively in global virtual teams, and dispersed teams.
- Ability to translate these insights into highly engaging content.