Digital Marketing Jobs & Apprenticeships

Adviso

Canada

Expires on 2019-02-10

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

Content Marketing Specialist

Adviso is looking for a Content Marketing Specialist in Montreal, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Accompany clients in the production of content in different formats (texts, visuals, videos) and editorial calendars.
  • Improve content marketing strategies and tactics for various digital platforms.
  • Participate in branding and digital brand personality definition strategies.
  • Perform brainstorming sessions (internally or in collaboration with clients) to identify ideas and content formats to create.
  • Guage the performance of content marketing initiatives in place: traffic acquisition, user engagement, etc .
  • Recognize users’ expectations, needs, objectives and questions (eg, keyword research, trend analysis, evaluation of popular content on social media).
  • Lead supplier relationships, provide content plans, review and approve content created.
  • Produce critical and constructive ideas, propose optimization recommendations at all stages of the projects.
  • Cooperate with the digital media and experience team to define the main opportunities for content dissemination and promotion.
  • Associate in Adviso’s internal projects.

Job Requirements:

  • Minimum 3 years of experience in content marketing, SEO and/or social media.
  • Expert knowledge of the platforms dedicated to the creation and distribution of content on social media (Facebook Ad Manager, Hootsuite, etc.).
  • Deep knowledge of brand planning and digital branding issues.
  • Demonstrated understanding of the technical specificities of SEO (main tags, content formatting, display on SERPs, etc.) and social media (Open Graph tags, Twitter Cards, etc.) (an asset).
  • Effective experience in user needs research tools: a suite of Moz tools, Google AdWords, Keyword Planner, BuzzSumo, etc. (an advantage).
  • The Hubspot GAIQ and Inbound certifications (an asset).
  • Ease of obtaining key figures for performance evaluation (using tools such as Google Analytics and Google Search Console).
  • Outstanding writing and oral and written communication skills.
  • Strong command of both French and English both spoken and written.
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