Content Marketing Specialist in Montreal, Canada | Full Time Careers

Digital Marketing Jobs & Apprenticeships

Adviso

Adviso is a Montreal-based company of Internet experts who provides Internet strategy and marketing services. Their recommendations are based on constant and rigorous research of best and innovative web practices and smart partnerships they established. Adviso is among 5 Canadian firms that have been accredited to implement Google Analytics and they also have the "Google Adwords Certified" accreditation.

Canada

Expires on 2019-02-10

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

Content Marketing Specialist

Adviso is looking for a Content Marketing Specialist in Montreal, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Accompany clients in the production of content in different formats (texts, visuals, videos) and editorial calendars.
  • Improve content marketing strategies and tactics for various digital platforms.
  • Participate in branding and digital brand personality definition strategies.
  • Perform brainstorming sessions (internally or in collaboration with clients) to identify ideas and content formats to create.
  • Guage the performance of content marketing initiatives in place: traffic acquisition, user engagement, etc .
  • Recognize users’ expectations, needs, objectives and questions (eg, keyword research, trend analysis, evaluation of popular content on social media).
  • Lead supplier relationships, provide content plans, review and approve content created.
  • Produce critical and constructive ideas, propose optimization recommendations at all stages of the projects.
  • Cooperate with the digital media and experience team to define the main opportunities for content dissemination and promotion.
  • Associate in Adviso’s internal projects.

Job Requirements:

  • Minimum 3 years of experience in content marketing, SEO and/or social media.
  • Expert knowledge of the platforms dedicated to the creation and distribution of content on social media (Facebook Ad Manager, Hootsuite, etc.).
  • Deep knowledge of brand planning and digital branding issues.
  • Demonstrated understanding of the technical specificities of SEO (main tags, content formatting, display on SERPs, etc.) and social media (Open Graph tags, Twitter Cards, etc.) (an asset).
  • Effective experience in user needs research tools: a suite of Moz tools, Google AdWords, Keyword Planner, BuzzSumo, etc. (an advantage).
  • The Hubspot GAIQ and Inbound certifications (an asset).
  • Ease of obtaining key figures for performance evaluation (using tools such as Google Analytics and Google Search Console).
  • Outstanding writing and oral and written communication skills.
  • Strong command of both French and English both spoken and written.
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